Laundry Is My Nemesis.

Sort, wash, dry, lose, fret, find, cheer, fold, wear, repeat: the trouble with laundry is that it never stops, and I’ve never been great at staying on top of it. It piles up.

What I can do pretty well and have done since 2003 is use creative imagination, strategic thinking and quiet craft to solve chunky business problems – or to just let you know the spa is tucked among the trees to your left; your cart is empty; the first illustration sits on page 36.

I enjoy leading creative teams and collaborators – designers, writers, strategists, photographers, office mascots – and rolling up my sleeves in equal measure.

Since 2020, I’ve run my own branding studio, Unbroken, serving clients in AEC, hospitality and culture. I’m ready for a change and am eager to work with a team again. I’m on the market.

If you’re looking for a senior-level creative director who fusses over typography in the morning and noodles on purpose statements in the afternoon, let’s have a chat.

Things I’ve Done

As a creative omnivore, I’ve built a multidisciplinary skill set in strategy, design and writing. I’ve led teams and worked solo. I’ve managed six- and seven-figure brand programs for mid-market companies and Fortune 500s and poured the same attention and craft into a local restaurant’s opening week.

My clients include concrete contractors who’ve 10x’d in 4 years, museums that raised $20M before opening and architects who won their first 8-figure project using brand messaging alone.

I work across platforms. Digital and print, packaging and environments. From the palm of your hand to three stories overhead. All things brand.

I believe bold ideas never break, beauty isn’t a luxury and purposeful brands should be too magnetic to fail.

Find me on LinkedIn or download my resume.

Awards

They’re not for me. I used to care about awards for branding and design – a lot. I know many people find awards meaningful and motivating, and more power to them. If that’s you, keep doing you.

What thrills me is when clients have a deeper, clearer, renewed sense of purpose and drive after working with me. When bottom lines and margins move in the right direction. Cultures get healthy. Equity grows.

What I find most meaningful is the generative effort. Guiding, dreaming, creating. And knowing, when the project is done and dusted, that I poured everything into it and left nothing on the table.

Brands I’ve Helped

Sectors
AEC · Agriculture · Beauty · Education · Hospitality · Journalism · Municipal · Publishing · Tech

Worldwide
Cala Luna Hotel · Formica · PDSI

Regional & National (US)
Academy of American Poets · Chestnut Hill Outdoors · Crippen CPA · Letter Four Design-Build · Miami Dade College · Millstone Weber Construction · Pelotonia · Republic Services · Scorpio Construction · Silverback Concrete · Sommerset Paving · SWT Design · University of Florida · Washington University · WORLD News Group

Local
AIGA St. Louis · Cade Museum · City of Gainesville · Embry-Riddle Aeronautical University · Herbie’s Bistro · Pure Aesthetics Med Spa · Siba College · Walker Architects

Good Vibes?

Get in Touch

Aurë Entúluva · Purpose Never Rusts